Transmit

The company operates a media technology and marketplace model centred on live and connected-TV video. Its AI moment detection identifies high-attention scenes in live streams, which feed into server-side ad insertion to create new in-stream ad units such as picture-in-picture and overlays. Additional tooling decouples ad impressions from concurrent viewers so publishers can multiply available inventory per event.

On top of this infrastructure, it runs a programmatic demand marketplace where publishers’ newly created inventory is sold to advertisers and agencies. Value is created by increasing yield and impressions for publishers while giving buyers access to contextual, in-content CTV inventory. Revenue is generated through marketplace revenue shares/take-rates on CPM-based media trades, plus software platform, integration and potential managed-service fees for campaign and creative support.

Transmit.Live is a US-based connected-TV and streaming advertising software company focused on monetising live and linear video. It provides an AI-based moment detection engine, server-side ad insertion, impression scaling tools and a programmatic demand marketplace for picture-in-picture and other in-stream ad formats, primarily in CTV and live sports/entertainment.

The company generates revenue by enabling publishers, broadcasters and streaming platforms to create additional, high-value in-stream inventory and connect it to buyer demand on a CPM basis through its closed marketplace, alongside platform and integration fees. Its paying customers are media owners and platforms on the supply side, and advertisers and agencies accessing incremental live-video inventory on the demand side.