Trustpilot

The company operates a two-sided review platform, creating value by aggregating consumer feedback about businesses and standardising it into ratings, profiles and structured data. For consumers, it provides free access to write and read reviews and view business TrustScores. For businesses, it offers tools to systematically invite customers to review, monitor and respond to feedback, and display ratings and reviews across their websites, emails and other channels to influence purchase decisions. On top of the review platform, the company runs a B2B SaaS and data business. It sells subscription plans that unlock higher review invitation volumes, analytics dashboards, forecasting, benchmarking and integrations, as well as embeddable widgets. It also packages bulk review and business data and derived insights into APIs and analytics products for enterprises, investors and data teams. The platform’s scale and continuous inflow of consumer reviews underpin the quality of the analytics and trust signals it sells, creating a data network effect: more reviews increase value for both consumers and B2B customers.

Trustpilot Group plc is a Denmark-founded, London-listed online review platform and associated software provider. It operates a public website where consumers can post and read reviews of businesses, and a suite of business-facing tools that help companies collect, manage and display those reviews to support reputation management and conversion. The company generates revenue primarily from subscription software sold to businesses that want enhanced review collection, analytics, widgets and data access. It also sells data and analytics products that expose its large corpus of review and business data via APIs and dashboards for research, risk and commercial intelligence use cases. Consumers use the review platform for free; the paying customers are businesses and enterprise data buyers.