Twenga Solutions

The company operates a performance marketing and price comparison platform for e‑commerce merchants. Retailers upload product feeds, which are distributed across a comparison site and external advertising marketplaces to reach high‑intent shoppers. Value is created by aggregating and structuring product offers, matching them to user queries, and sending qualified traffic back to merchants’ websites. The business scales by onboarding many merchants and optimising click allocation and bids across its inventory and partner network. Larger merchants and marketplaces can access tailored integrations and distribution, while smaller merchants use standardised plans, enabling a multi‑tier offering across merchant sizes and markets.

Twenga is a French e‑commerce traffic acquisition and price comparison company founded in 2006. It operates a product feed–based performance marketing platform that distributes retailers’ catalogues across its own comparison site and partner advertising marketplaces, using dynamic cost‑per‑click pricing and free or paid placement options to drive shopper traffic back to merchants’ sites.

The company earns revenue from business customers (online retailers and marketplaces) through performance‑based CPC campaigns, tiered plans, and bespoke contracts for large catalogues. Its tools focus on feed ingestion, price comparison visibility, and integration with merchants’ analytics, targeting small to enterprise‑scale e‑commerce merchants seeking incremental, ROI‑focused traffic acquisition rather than direct consumer sales.