Twitch

Twitch’s business model centers on operating a large-scale live and VOD video platform that attracts viewers and creators, then monetizing that engagement through ads and direct creator support. It offers tools for creators to stream and manage content (Twitch Studio), a developer platform for interactive extensions, and integrated community features such as chat and overlays to increase watch time and engagement. This audience scale is then packaged as media inventory through Twitch Advertising and Amazon Ads, and as monetisation products like Subscriptions and Bits, which are shared with creators under revenue-share agreements. In parallel, Twitch supports Amazon’s broader ecosystem via Prime Gaming, which ties Twitch subscriptions and in-game items into Amazon Prime to increase retention and cross-product usage.

Twitch Interactive operates a global live video streaming and community platform, best known for gaming and creator-led content. It provides consumer-facing apps and web experiences, backend video infrastructure, and monetisation features for creators, along with a developer platform for extensions and integrations. The company generates revenue through advertising sold to brands and agencies, revenue share on viewer purchases such as subscriptions and Bits, and indirect value to Amazon via Prime Gaming benefits that drive Prime engagement. Its primary customers and payers are advertisers, media agencies, and viewers purchasing virtual goods and subscriptions, while creators and developers use the platform to reach audiences and earn income.