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COMPANYNFLXMedia, Entertainment & PublishingCTV & Streaming Platform (Broadcaster)Advertising & Marketing Technology

Netflix

Netflix is a global subscription streaming and entertainment platform with growing ad-supported offering.

Netflix operates in the CTV & Streaming Platform (Broadcaster) segment.

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Distinction

This profile refers to Netflix, Inc., the global streaming and entertainment company, not to independent films titled “Netflix” or third-party apps that provide Netflix guides or companion services.

Founded
1997
Headquarters
121 Albright Way, Los Gatos, California 95032
Core Segment
CTV & Streaming Platform (Broadcaster)
Company Size
>5,000
Official Links
Website
Verified
2026-03-31

Netflix: About

Netflix creates and aggregates video and games content and distributes it globally via an internet streaming platform running on proprietary CDN infrastructure. Value is created by offering a large, constantly refreshed catalog of licensed and original content, delivered with reliable playback and personalization across devices. The core business is direct-to-consumer entertainment subscriptions, complemented by an advertising business that monetizes viewing on an ad-supported tier, while internal infrastructure (Open Connect) and tools (Fast.com) support user experience but are not primary revenue lines.

Netflix: Market Position

Netflix, Inc. is a US-based global media and entertainment company that operates a subscription streaming service for films, series, and games, accessible on internet-connected devices worldwide. It produces and licenses content, including originals, and distributes it over its own infrastructure, notably the Open Connect CDN, to deliver on-demand viewing.

The company generates revenue primarily from consumer subscription fees across multiple plan tiers and regions, and increasingly from advertising sales tied to its ad-supported subscription tier. Its direct customers are households and individual subscribers, while advertisers and agencies purchase CTV ad inventory via Netflix Advertising. Netflix also operates ancillary consumer tools like Fast.com to support streaming quality awareness and maintains ISP partnerships to optimize content delivery.

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Netflix: Frequently Asked Questions

What is Netflix?

Netflix is a US-based global streaming service that offers on-demand movies, TV series, games, and original content to subscribers over the internet.

Who uses Netflix?

Netflix is used by consumers worldwide—households and individuals who subscribe to its streaming plans—and by advertisers and media agencies that buy CTV ad inventory on its ad-supported tier.

How does Netflix make money?

Netflix earns revenue mainly from monthly subscription fees for its streaming service and from selling video advertising inventory on its ad-supported subscription tier to brands and agencies.

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