The main competitors and alternatives to Under Armour include PUMA, DICK'S Sporting Goods, New Balance and 3 others. Tracking companies like Under Armour provides a complete view of the competitive landscape within the digital advertising ecosystem.
PUMA
COMPANYGlobal sportswear brand selling footwear, apparel and accessories direct.
DICK'S Sporting Goods
COMPANYUS sporting goods retailer with e-commerce, retail media and youth sports assets.
New Balance
COMPANYPrivately held athletic footwear and apparel brand with strong D2C retail.
adidas
COMPANYGlobal sportswear brand selling apparel, footwear and digital-first retail experiences.
lululemon
COMPANYPremium activewear brand with direct retail and fitness subscriptions.
Nike
COMPANYGlobal sportswear brand with a strong direct digital commerce ecosystem.
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Unlock the Under Armour Ecosystem
Explore all relationships in Polaris7. See exactly how Under Armour connects to the rest of the market, including parent companies, platform integrations, and direct competitors.