upclear.com

UpClear operates a B2B enterprise SaaS model. It develops and maintains a cloud-hosted revenue growth management platform that supports trade promotion management and optimisation, integrated business planning, and revenue-related deductions and accruals. Value is created by giving CPG and FMCG companies a single system to plan trade spend, simulate scenarios, and track promotion performance and financial impacts.

Revenue is generated primarily from recurring software subscriptions for access to the platform, typically sold via multi-year agreements to mid-market and enterprise clients. This is complemented by professional services fees for implementation, data migration, integration with customer systems, and ongoing global client services and support. The platform runs on Microsoft Azure, reducing customers’ infrastructure burden while enabling global deployments.

UpClear is an enterprise software provider focused on revenue growth management for consumer goods companies. Its cloud-hosted platform supports trade promotion management and optimisation, account and annual operating planning, and related deductions and accruals workflows, with some artificial intelligence used for capabilities such as deduction management.

The company sells its platform as a software-as-a-service (SaaS) solution, deployed on Microsoft Azure, and supplements this with global professional services for implementation, integration, and ongoing client support. Customers are mid-market and enterprise consumer packaged goods (CPG) and fast-moving consumer goods (FMCG) brands that need to plan, execute, and analyse trade promotions and commercial plans across markets.