Upland
Upland is a virtual property game with a player-driven digital economy.
Upland operates in the Publisher & Media Owner segment.
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Distinction
This is the blockchain-enabled gaming platform Upland, not Upland Software, the enterprise software company. It is primarily a consumer virtual world and economy platform rather than a general SaaS vendor.
- Founded
- 2019
- Headquarters
- United States
- Core Segment
- Publisher & Media Owner
- Company Size
- 50–200
- Official Links
- Website
- Verified
- 2026-04-22
Key insights about Upland
Upland: About
The company operates a live-service gaming platform with a persistent virtual world and internal economy. It creates value by attracting players into a real-world mapped property game, increasing engagement through social building and trading mechanics, and monetising through sale of in-game currency, utility tokens, virtual items and marketplace-related fees. It also extends the platform via APIs that allow third-party developers to build into the ecosystem, which can deepen engagement and transaction volume.
Products & Services in Categories
Verified structural categorizations from the graph
Upland: Market Position
Upland is a US-based gaming platform operated by Uplandme, Inc. It runs a persistent multiplayer virtual real-estate and city-building game mapped to real-world locations, where players acquire, trade and develop digital properties inside a shared world. The company monetises through virtual currency purchases, token sales, in-app purchases, marketplace activity and related in-game transaction mechanics, with some additional value creation from its developer ecosystem and creator economy.
Upland: Frequently Asked Questions
What is Upland?
Upland is a persistent multiplayer game built around virtual properties mapped to real-world locations, with an internal digital economy.
Who uses Upland?
It is mainly used by consumers and gamers, with a secondary audience of developers building integrations and experiences on the platform.
How does Upland make money?
It makes money chiefly from in-app purchases, in-game currency sales, token-related monetisation and marketplace transaction activity.
Go deeper into the Upland ecosystem
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