UpTechVision

UpTechVision creates value by combining software product ownership with fee-based delivery services. On one side, it develops and maintains CPV Lab Pro, a proprietary self-hosted measurement and campaign tracking platform used by performance marketing professionals. On the other, it sells custom engineering, consulting, implementation, QA, and support services to businesses that need bespoke software, web, mobile, analytics, or e-commerce solutions. This hybrid structure allows the company to monetise both repeatable software IP and labour-led delivery work.

UpTechVision is a private B2B software company operating through two connected activities: custom software development and consultancy services, and a proprietary ad tracking product called CPV Lab Pro. Its services cover web and mobile application development, e-commerce implementation, analytics, QA, and ongoing support, while CPV Lab Pro provides self-hosted campaign tracking, testing, and performance analytics for performance marketers, affiliate marketers, media buyers, agencies, and in-house teams.

The company makes money through a hybrid model of subscription revenue from CPV Lab Pro and service fees from bespoke engineering and consulting engagements. Its customer base is business-oriented rather than consumer-facing, spanning performance marketing teams that need tracking infrastructure and organisations that need tailored software builds or technical delivery capacity.