Cookiebot

The company operates a multi-tier B2B SaaS business centered on consent, privacy and data governance. At the core are consent management platforms (Cookiebot CMP for SMBs and Usercentrics CMP for mid-market/enterprise) that provide cookie scanning, consent banners, orchestration and analytics across digital properties. Around this core, it offers preference management, first-party audience activation, server-side tagging, managed signals gateways, mobile and CTV SDKs, and APIs for integration with marketing, analytics and ad platforms. For larger customers, professional consulting services cover onboarding, configuration and privacy-led marketing implementation. Value is created by enabling compliant data collection and activation, reducing regulatory risk, and preserving or improving marketing performance in a privacy-constrained environment.

Cookiebot is the SMB-focused consent management brand operated by Usercentrics A/S, a Danish privacy and consent management software company. Through Cookiebot CMP and the wider Usercentrics product suite, the company provides cloud-based tools to collect, manage and activate user consent and preferences across websites, apps, CTV and marketing platforms, helping businesses comply with GDPR, CCPA and similar regulations while maintaining measurement and advertising effectiveness. Usercentrics monetizes primarily via tiered SaaS subscriptions for its CMPs, preference and audience tools, server-side tagging and policy generator, complemented by professional consulting services. Customers span small and mid-sized businesses using Cookiebot CMP self-service, up to enterprises and large organizations using Usercentrics CMP, APIs, SDKs and AI governance products like MCP Manager to embed consent and data governance into marketing, analytics and AI workflows.