UserTesting

The company operates an enterprise SaaS model built around a cloud-based human insight and experience research platform. It creates value by enabling organisations to run user tests, capture video and behavioural data, and apply AI-powered analytics and repositories to synthesise and distribute insights across teams. Value is enhanced through a proprietary and partner-based global participant network that provides rapid recruitment across demographics and geographies, plus add-on tools for centralised insight management.

Commercially, it focuses on multi-tenant enterprise deployments with integrations into common product development and collaboration tools. It deepens customer lock-in by centralising research outputs, providing workflow-specific templates, and enabling unlimited internal users within a contracting organisation while gating premium capabilities and services to higher tiers. Acquisitions of complementary UX testing and participant recruitment companies broaden its capabilities and geographic coverage, reinforcing its role as a core UX research platform in the enterprise stack.

UserTesting, Inc. is a United States-based enterprise software company focused on user experience (UX) and customer research. It provides a cloud platform for running moderated and unmoderated tests, capturing video and behavioural feedback from participants, and using AI tools to analyse and share insights across organisations.

The company generates revenue mainly from subscription access to its experience research platform, with optional test-based consumption and professional services. Its customers are mid-market and enterprise organisations, including product, UX, design, marketing and customer experience teams that need structured user feedback for digital products and experiences. It is owned by private equity firms Thoma Bravo and Sunstone Partners and has expanded through acquisitions of specialist UX and participant recruitment platforms.