Venatus

The business operates a managed ad monetisation and media sales model. On the supply side, it partners with gaming and entertainment publishers, integrating its header‑bidding and mediation stack, ad formats and consent management into their sites, apps and games. It centralises demand from programmatic sources and its own direct sales, running unified auctions and optimisation to increase publisher revenue per impression.

On the demand side, brands and media agencies buy access to these audiences through direct campaigns, private marketplace deals and other managed arrangements. Revenue is generated primarily through revenue‑share with publishers (taking a percentage of media spend as its own margin) and through take‑rates and spreads on programmatic demand it aggregates and optimises. Value is created by improving publisher yield, simplifying compliance, and giving advertisers packaged access to gaming and entertainment inventory.

Venatus is a UK-based advertising technology company focused on gaming and entertainment publishers. It provides an ad monetisation platform and related services that run display, video, in‑game and high‑impact formats via header bidding, private marketplaces and direct campaigns. The Prosper portal is the publisher-facing interface for configuration, reporting and access to tools including a built‑in consent management platform.

The company makes money by managing and selling advertising across partner publishers’ inventory, taking a revenue share and demand-side margins on programmatic and direct-sold campaigns. Its direct customers are publishers (web, app and gaming environments) who outsource ad operations and yield management, and advertisers/ agencies seeking targeted access to gaming and entertainment audiences via managed deals and campaigns.