Vendavo

The company operates an enterprise B2B software model centred on cloud-hosted pricing, CPQ, rebate, and profit analytics applications. It creates value by replacing manual, spreadsheet-based or fragmented pricing and quoting processes with integrated systems that govern list and deal prices, manage rebates and channel incentives, and surface pricing and sales insights through embedded AI. The platform connects to CRM and ERP systems to ensure that approved prices, discounts, and incentives flow consistently into quotes and orders.

Revenue is generated mainly from recurring subscriptions for its SaaS applications, typically contracted with mid-market and large enterprise customers on multi-year agreements. Additional value and revenue come from professional services such as implementation, configuration, data migration, and integration projects, as well as consulting and value-acceleration programmes aimed at improving customers’ margin and sales outcomes. Acquisitions of specialist firms in price optimisation, CPQ, and rebate management have broadened the product set and support a unified commercial-excellence platform sold to the same B2B customer base.

Vendavo is a United States–based enterprise software provider focused on B2B pricing, configure–price–quote (CPQ), rebates, and profit analytics for complex manufacturers and distributors. Its cloud applications run primarily on Microsoft Azure and integrate with major CRM and ERP systems to manage list prices, deal prices, rebates, and channel incentives, and to provide embedded, explainable AI guidance for pricing and sales decisions.

The company generates revenue by selling cloud-hosted software subscriptions and associated professional services for implementation, integration, and ongoing value realisation. Its customers are mid-market and large B2B organisations with complex pricing structures, negotiated agreements, and indirect sales channels, particularly in manufacturing and distribution. Private equity firm Francisco Partners holds a controlling stake, and the firm has expanded capabilities through acquisitions in price optimisation, CPQ, and rebate management.