View TVx

The company operates a B2B platform model providing cloud-based infrastructure and ad-tech tools for CTV and FAST broadcasters. It creates value by enabling content owners, broadcasters and channel operators to launch, manage and monetise linear and VOD streaming channels across major CTV endpoints using a unified stack. This includes playout, live production, CDN delivery, server-side ad insertion, an ad exchange, and verification.

Economically, it positions itself as both technology provider and monetisation partner. By offering an integrated playout-to-ad stack and a direct ad marketplace, it aims to increase fill rates, reduce intermediary fees and simplify operations for publishers. It also offers verification as SaaS and engages in revenue-share ventures with studios and content owners, aligning its incentives with channel performance and ad revenue growth.

View TV Group is a UK-based company providing cloud infrastructure and ad-tech for connected TV (CTV), FAST channels and streaming broadcasters. Its platform covers cloud playout, channel scheduling, distribution, server-side ad insertion, verification and a proprietary ad exchange focused on direct monetisation of CTV and FAST inventory.

The company makes money through commissions on ad transactions, SaaS fees for CTV ad verification and potentially other software components, and revenue-share arrangements with content owners and channel partners. Its customers are broadcasters, FAST and OTT channel operators, content owners, agencies and advertisers that require playout, distribution, ad-serving and verification capabilities for streaming TV.