vivo

The business model is hardware-centric: the company designs and manufactures smartphones and sells them through carrier, retail and online channels, generating the majority of revenue from one-time device sales. Around this hardware, it builds a proprietary software and services stack consisting of customised Android-based operating systems (Funtouch OS for international markets and OriginOS for selected higher-end devices) and a cloud backup and account service (vivoCloud). These software components are bundled with the devices rather than sold separately, creating value by differentiating the phones, supporting performance and user experience tuning, and increasing customer lock-in through data backup and account integration. Sub-brands like iQOO and AI features under the Jovi brand are used to segment the product portfolio (for example performance-focused or premium devices) while leveraging shared R&D and platform assets.

Vivo Mobile Communication Co., Ltd. is a China-based private consumer electronics company focused on designing, manufacturing and selling smartphones and related software and cloud services. Established in 2009 and historically owned by BBK Electronics, it operates its own Android-based operating systems and service layer for its devices, alongside sub-brands such as iQOO and an AI brand Jovi.

The company generates most of its revenue from one-off sales of smartphones and associated hardware, while its proprietary mobile operating systems (Funtouch OS, OriginOS) and cloud backup service (vivoCloud) function as embedded software and services to support device differentiation, customer retention and ongoing engagement. Its end customers are primarily individual consumers purchasing smartphones, although mobile operators and retail distributors act as key sales channels in many markets.