WebMD

The company operates a dual media-and-enterprise model built around health information content and user reach. On the media side, it runs high-traffic consumer health and professional clinical portals featuring editorially curated and clinician-reviewed content, tools such as symptom checkers and drug databases, and professional communities. These properties aggregate large consumer and clinician audiences, creating inventory and context for pharmaceutical, healthcare and related advertisers to reach specific segments.

On the enterprise side, the company packages its content, technology and engagement capabilities into configurable platforms for employers, health plans and provider systems. These include well-being and population health portals, benefits decision-support tools, healthcare shopping and provider-selection workflows, and patient/member education assets. Value is created by enabling advertisers to target health-interested audiences and by helping enterprise clients improve member, employee and patient engagement, health literacy and care navigation.

WebMD Health Corp. is a US-based digital health media and services company that operates a network of consumer and professional health information properties and enterprise health-engagement platforms. Its portfolio includes consumer health information sites, professional clinical portals, drug and condition databases, patient-education and well-being tools, and enterprise health portals offered to employers, health plans and healthcare organisations.

The company generates revenue primarily from digital advertising and sponsorship bought by pharmaceutical brands and other health-related advertisers across its consumer and professional properties, alongside enterprise contracts for well-being, benefits decision-support and patient engagement solutions. Additional income comes from sponsored professional education, continuing medical education programmes, and related services for healthcare professionals and industry sponsors. Its direct paying customers are advertisers, life sciences companies, employers, health plans and healthcare provider organisations; consumers and clinicians mainly access content for free.