Wizaly

The business operates an enterprise SaaS model centred on a hosted marketing attribution and analytics platform. It creates value by unifying online and offline touchpoint data, resolving user identities, and running algorithmic multi-touch attribution and media mix models so marketers can reallocate spend and optimise channel performance. Customers typically engage through a discovery and demo process, after which the company configures data ingestion, tracking (including its own user ID cookie) and reporting. Revenue is primarily subscription-based for ongoing platform access, with additional value created through consultancy-style onboarding, integration work and analytical support. A certified partner programme enables agencies and other intermediaries to incorporate the platform into their own services, indirectly driving further subscription and services revenue.

Wizaly is a France-based provider of marketing attribution and analytics software. Its cloud platform ingests online and offline marketing and customer-journey data, applies algorithmic multi-touch attribution and media mix modelling, and produces performance insights to quantify the impact of each channel and campaign.

The company sells its platform primarily to marketing teams in brands and e-commerce businesses, as well as to media and marketing agencies that manage campaigns. Revenue is generated through enterprise SaaS subscriptions for access to the attribution platform, complemented by professional services for onboarding, data integration and bespoke reporting, and a certified partner programme for agencies.