X
X is a operator of X, a social platform monetised through ads, subscriptions and API access.
X operates in the Publisher & Media Owner segment.
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Distinction
X Corp. is the operating company behind the X social platform and its advertising, subscription and developer products. It is not xAI itself, and it is not merely the legacy Twitter, Inc. corporate entity that was consolidated into X Corp.
- Founded
- 2023
- Headquarters
- United States
- Core Segment
- Publisher & Media Owner
- Company Size
- 1,001–5,000
- Official Links
- Website
- Verified
- 2026-05-27
Key insights about X
X: About
X Corp. runs a large-scale consumer platform that attracts users with public conversation, content publishing and discovery tools. It converts audience attention into advertising inventory, sells premium capabilities via subscriptions, and licenses platform access through metered APIs. Value is created by combining a real-time content graph, first-party engagement data and embedded commercial tools for advertisers, developers and business accounts.
Products & Services in Categories
Verified structural categorizations from the graph
X: Market Position
X Corp. operates X, a consumer social platform centred on real-time public conversation, user-generated content and discovery across web and mobile. The company also runs a self-serve advertising platform for brands and agencies, a developer platform that monetises API access, and subscription products including premium business features and access to Grok within the broader ecosystem.
The business generates revenue through three main engines: advertising sold against its first-party audience and native feed inventory, recurring subscriptions from consumers and businesses, and usage-based developer/API fees. Its customer base spans consumers, creators and public figures on the user side, and advertisers, agencies, developers and organisations on the paying side.
X: Frequently Asked Questions
What is X Corp.?
X Corp. is the private company that operates X, the real-time social platform, along with its advertising products, subscriptions, Grok integration and developer platform.
Who uses X Corp.?
Consumers, creators, journalists and public figures use X as end users, while advertisers, agencies, developers, brands and organisations are the main paying customers.
How does X Corp. make money?
It makes money primarily from advertising on X, plus recurring subscriptions for premium features and usage-based fees for developer API access.
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