Ad Net Zero

The organisation operates an industry programme model rather than a conventional commercial software or media business. It creates value by coordinating the advertising ecosystem around shared carbon-reduction goals, publishing voluntary standards (e.g. media emissions frameworks), and providing structured tools and pathways for organisations to assess and benchmark their sustainability progress.

Revenue and operating funds are generated mainly from supporter (membership) contributions paid by companies across the advertising value chain. These contributions finance development of tools, research, frameworks, education and events. In exchange, supporters receive privileged access to member-only resources, working groups, and influence over emerging standards, while the wider industry benefits from more consistent measurement and shared best practice.

Ad Net Zero is a UK-based, voluntary, not-for-profit climate action programme for the global advertising industry. It develops frameworks, assessment tools and guidance to help organisations across the ad supply chain measure and reduce greenhouse-gas emissions from advertising activity and operations.

The organisation is funded primarily through supporter (membership) fees from advertisers, agencies, media owners, adtech companies and trade bodies. In return, supporters gain access to proprietary tools such as the Foundational Pathway, the Global Media Sustainability Framework materials, training, events discounts and governance or working-group participation. Its focus is industry coordination and standard-setting rather than selling commercial software or media.