AdFixus

The company operates a managed SaaS platform that delivers first-party identity, audience matching, conversion streaming and measurement tools to advertising ecosystem participants. Clients integrate its patented first-party cookie and identifier technology across their domains, then use a cloud-hosted portal and match room to manage identifiers, segments, events and integrations. Value is created by restoring cross-domain addressability and measurement in a cookie-restricted environment while reducing exposure of personally identifiable information. The platform also supports secure data collaboration between publishers, brands and partners through PII-free matching and server-side event streams, positioning it as identity and infrastructure rather than a media seller. The business likely includes onboarding, integration support and ongoing configuration as part of a managed service layer on top of the software.

AdFixus is an Australian, privacy-focused identity and measurement platform for digital advertising. It provides a first-party, cookie-based identity infrastructure that allows publishers, brands and their partners to create deterministic, anonymous user identifiers across domains, share audiences, stream conversion events and measure campaigns without relying on third-party cookies, fingerprinting or personal identifiers.

The company operates a managed SaaS platform comprising modules for identity generation, secure audience matching, event streaming and campaign measurement, accessed via a customer portal. Revenue is generated from platform subscriptions and related managed services, targeting publishers, large brands, advertisers and agencies that need first-party identity, data collaboration and attribution capabilities in a privacy-compliant way.