Evorra

The business operates a B2B SaaS data marketplace and audience intelligence platform focused on media buying. It provides tools for brands, agencies and data owners to onboard and orchestrate first-party data into addressable audiences, inspect sources and recency of data points, and control audience CPMs. The marketplace side allows data owners to license their audiences to media buyers, while buyers use the platform to construct, price and activate audiences into external ad-buying environments.

Value is created by simplifying compliant first-party data usage for advertising, enabling transparent pricing and provenance of audiences, and providing a single interface for audience creation and activation. The platform’s role is infrastructure and tooling, not an agency service: it connects supply (data owners) and demand (media buyers), standardises compliance and transparency, and supports cross-channel activation through integrations with buying platforms and partners.

Evorra is a UK-based software company providing a privacy-compliant audience intelligence and data marketplace platform for media buying. The SaaS platform enables brands, agencies and data owners to build, manage and activate addressable first-party audiences, with transparency into data sources, data freshness and associated CPMs.

The company creates value by orchestrating first-party data into audience segments that can be used for digital advertising and by enabling data owners to monetise their datasets through a controlled marketplace environment. Revenue is likely generated from a combination of software access fees and a share of data and audience transaction value, with optional service support for data onboarding and compliance. Primary customers are brand and agency media buyers as well as data owners and publishers seeking to monetise first-party data.