ADMAN

The business operates a B2B ad-technology platform that enables digital advertising delivery and campaign management for publishers, media owners, agencies and advertisers. It creates value by centralising ad-serving, targeting, creative management, and reporting across web and mobile, and by integrating with programmatic trading and video inventory solutions. The platform is part of a broader adtech stack from the parent company, which also includes a trading desk and programmatic services, allowing customers to manage both direct and programmatic demand through a single vendor relationship.

Revenue is generated mainly from recurring or usage-based platform fees charged to publishers and agencies for access to the ad-serving and campaign management tools, and from service fees associated with managed programmatic buying via the trading desk. Additional revenue is created through revenue-share or percentage-of-media arrangements on programmatic deals and private marketplaces, and through fees for value-added analytics, viewability reporting and video inventory enablement for publisher partners.

adman.gr is the ad-serving and campaign management platform operated by Greek company Phaistos Networks S.A. It provides tools for managing, delivering and monitoring targeted digital advertising campaigns across web and mobile properties, including display and video formats.

The platform serves publishers, media owners, agencies and advertisers, primarily in Greece, looking to operate direct-sold and programmatic inventory. Revenue is generated through software access fees, managed service fees tied to the associated trading desk, and revenue-share or take-rates on programmatic and private marketplace transactions, alongside value-added analytics and viewability services.