Admixer

The company operates a B2B adtech platform that connects advertising demand and media supply and also licenses its technology stack. It creates value for advertisers and agencies by aggregating access to global digital media inventory across multiple channels and formats through a demand-side platform, and for publishers and media owners by providing a supply-side platform, header bidding and yield tools to maximise and manage ad revenues. It further serves ad networks, media groups and enterprises with a white-label RTB stack and in-house adtech stack, enabling them to operate their own branded exchanges or internal programmatic infrastructure.

Revenue is generated via a mix of transaction-based take rates on media flowing through its SSP, header bidding and network tools, plus fixed or tiered revenue shares in publisher monetisation programmes. Additionally, it earns licensing and infrastructure fees for white-label exchange and in-house stack deployments, and service or management fees tied to managed media-buying and implementation support. This combination allows the firm to monetise both the media volume transacted and the software infrastructure it provides.

Admixer is an independent advertising technology company providing a full-stack programmatic platform. Its products include a demand-side platform for advertisers, a supply-side platform for publishers, a white-label RTB ad exchange stack, header bidding tools, and a creative management studio, along with an in-house adtech stack offering for enterprises.

The company generates revenue from licensing and infrastructure fees for its white-label and in-house stacks, revenue-share arrangements on publisher monetisation, configurable commissions within ad networks, and fees for self-service and managed media buying. Its customers are publishers, app developers, media owners, ad networks, agencies, brands and enterprises seeking to run or in-house programmatic advertising and monetisation.