AdSpirit

The company operates a business‑to‑business software platform that provides ad‑serving and programmatic trading capabilities as a hosted service. It creates value by enabling publishers, sales houses, advertisers and agencies to manage, deliver and optimise online ad campaigns across formats, while connecting them directly to external SSPs, DSPs and ad exchanges for buying and selling inventory via RTB.

Revenue is primarily derived from fees for access to and usage of the hosted ad‑server platform, likely scaled with traffic volumes and required modules. The integrated marketplace supports multiple pricing metrics (CPM, CPC, CPX), enabling customers to trade media within the platform; the provider likely captures additional value through contractual platform or transaction fees and potentially through onboarding and support services.

AdSpirit is a German independent adtech company providing a hosted ad server and related programmatic infrastructure for online advertising. Its platform is used by publishers, publisher networks, sales houses, advertisers and media agencies to serve and optimise display, mobile, video and other ad formats, and to connect with external SSPs, DSPs and ad exchanges for real‑time bidding.

The company operates a SaaS ad‑serving platform plus an integrated marketplace that together deliver large volumes of ad impressions and support multiple buying models such as CPM, CPC and CPX. Revenue is generated through subscription or usage‑based fees for the hosted ad server, with additional income inferred from marketplace transactions and associated professional services and support. Customers are business users in the digital advertising supply chain rather than consumers.