Adverty

The company operates as an in‑game advertising supply‑side platform and technology provider. It builds and maintains an SDK for game engines (notably Unity) that allows developers to embed in‑scene and in‑menu ad placements inside their games. Those placements are connected to programmatic demand via private marketplaces and partner ad tech platforms, enabling advertisers to buy in‑game impressions at scale. The firm creates value for developers by enabling incremental, non‑disruptive ad revenue without redesigning core gameplay, and for advertisers by providing measurable, viewable inventory within gaming environments, supported by proprietary in‑game measurement technology and integrations with third‑party verification providers.

Adverty AB (publ) is a Swedish in‑game advertising technology company focused on mobile and other digital games. It provides an SDK and ad formats that insert display and video advertising into live game environments and menus, and offers measurement technology tailored to in‑game viewability and fraud detection.

The company earns revenue by monetising in‑game ad inventory from game developers and selling it to advertisers and media agencies, primarily via programmatic private marketplaces and direct deals. Its customers are brand advertisers and their agencies buying in‑game media, and game developers/publishers that integrate the SDK to generate advertising revenue on a shared basis.