Portuma

Portuma operates a two-sided in-game advertising marketplace. On the demand side, advertisers and agencies buy access to native gaming inventory. On the supply side, game developers integrate Portuma’s SDK and monetise in-game placements. Portuma creates value by matching both sides, handling ad delivery and reporting, and expanding engagement through a connected gaming and rewards ecosystem. The broader marketplace, dashboard and loyalty/token components appear designed to deepen retention, increase playable inventory participation and reinforce advertiser campaign scale.

Portuma is a Turkish adtech company focused on in-game advertising. Its core platform connects advertisers, brands and agencies with game developers, enabling native ad placements embedded inside gameplay across mobile, PC and console environments. The company also provides a Unity-oriented SDK for developers, campaign measurement, and ecosystem access tooling for advertisers and partners.

Beyond ad delivery, Portuma operates a broader gaming ecosystem that includes a marketplace, gamer dashboard, loyalty points and a token-linked rewards layer. Commercially, the business appears to earn revenue primarily from advertising spend flowing through its platform and shares monetisation with participating developers. Its customers are advertisers seeking gaming inventory and developers seeking incremental monetisation without disrupting player experience.