AlgoriX

The company operates a multi-sided adtech and media model centred on programmatic mobile advertising. On the supply side, it runs a mobile-focused ad exchange and supply-side platform that aggregates owned-and-operated and SDK-direct publisher inventory and sells it programmatically to buyers, creating value through yield optimisation, brand safety controls and access to global demand. On the demand side, it provides an in-house programmatic advertising platform and managed media services that plan, buy and optimise user acquisition and performance campaigns across this exchange supply and other integrated sources.

A separate studio business publishes and supports mobile apps and games from partner developers, handling localisation, distribution, user acquisition and monetisation. This creates value for developers by extending reach and improving revenue, while also deepening the company’s proprietary supply. Across these lines, the firm positions itself as a technology and services intermediary, improving efficiency and outcomes for both publishers and advertisers in mobile ecosystems.

AlgoriX Technology Pte. Ltd. is a Singapore-based independent media and advertising technology company focused on programmatic mobile advertising. It operates a global ad exchange and supply-side platform that connects mobile app and web publishers with programmatic buyers using real-time bidding, alongside an in-house AI-driven advertising platform for managed campaigns and a mobile app and game publishing arm.

The company generates revenue by taking a fee or revenue share on media traded through its exchange and SSP, by charging advertisers and agencies for managed programmatic user acquisition and performance campaigns, and by sharing revenue from the monetisation of apps and games published through its studio operations. Its customers are mobile publishers, app and game developers, advertisers, and media agencies seeking app monetisation, user acquisition and campaign management services.