AllMediaDesk

The business model combines B2B adtech software with media trading services. On the buy side, advertisers and media agencies use its demand-side and campaign management tools to plan, book and optimise cross-media campaigns, while the company earns revenue through media transaction margins or platform fees. On the sell side, publishers, broadcasters and streaming services license its SSP, ad server, ad insertion and data management modules, typically on a SaaS or enterprise licensing basis, to manage and monetise inventory. An additional managed-service unit runs campaigns on behalf of clients, adding service fees and retainers on top of the technology usage. This creates value by centralising cross-media planning and execution, improving targeting in cookie-limited environments, and streamlining inventory and ad-break management for media owners.

AllMediaDesk is a Germany-based advertising technology provider offering a cloud-based platform for planning, booking, optimising and delivering advertising across audio, video, digital out-of-home and other media. Originating as a spin-off from audimark’s technology department and rebranded from audio CC, it provides a demand-side platform, supply-side and ad serving tools, ad insertion, and a data management platform with AI-driven targeting, particularly for cookie-free online audio.

The company generates revenue from media buying executed via its self-service and managed-service tools, software licensing or hosted SaaS deals with media groups and publishers, and associated service or consultancy fees. Its customers are advertisers and media agencies using the buying tools, and media owners, broadcasters and streaming services using its supply-side, ad serving and data products to manage and monetise inventory.