Amagi

Amagi operates as a B2B media technology provider built around cloud-native SaaS platforms and managed services. It offers modular products for playout, live production, clipping, distribution and CTV advertising that integrate into broadcasters’ and content owners’ workflows, replacing on-premise infrastructure and reducing operational complexity. Value is created by enabling customers to launch and run linear, FAST and OTT channels, repurpose content for digital platforms, expand distribution reach and generate advertising revenue from CTV inventory.

The company captures value through recurring SaaS and platform fees, add-on managed service contracts (e.g., broadcast operations, live-event orchestration, migrations), and marketplace economics in its CTV advertising product, where it connects supply (publishers, FAST channels) with demand (advertisers and agencies). Additional revenue comes from integration, implementation and systems-engineering work and from carriage/distribution arrangements via its distribution network.

Amagi is an India-headquartered media technology company providing cloud-based playout, channel operations, live production, distribution and connected TV (CTV) advertising solutions. Its platforms replace traditional broadcast hardware with software-defined, cloud-native workflows for linear, FAST and OTT channels, and add a CTV marketplace for ad monetisation.

The company sells primarily to broadcasters, content owners, channel operators, streaming platforms and advertisers who need to create, operate, distribute and monetise TV and video channels. Revenue comes from SaaS subscriptions for its cloud platforms, managed/ professional services for operations and live events, distribution fees, and take-rates or fees on CTV advertising transactions via its marketplace.