Amperity

The company operates an enterprise SaaS business model centred on a cloud-based customer data platform. It creates value by ingesting fragmented customer data from multiple online and offline sources, resolving identities with AI/ML, constructing unified customer profiles, and enabling analytics, segmentation and omni-channel activation from a single data foundation. Distinct modules cover identity resolution, customer 360 access, marketer-facing intelligence and activation, and a scalable data fabric. Revenue is generated through recurring software subscriptions sold via direct enterprise sales and cloud marketplaces, with additional value from professional services that accelerate deployment, configuration and integration into existing marketing and analytics stacks.

Amperity is a United States–based enterprise customer data platform (CDP) provider founded in 2016. Its platform ingests raw online and offline customer data, resolves identities using AI/ML, builds unified customer profiles, and exposes these profiles and insights for analytics and omni-channel marketing activation. Core modules include identity resolution, customer 360 profiling, marketer-facing segmentation and activation tools, and the underlying data infrastructure that connects to external systems and BI tools.

The company sells cloud-based software primarily to large consumer brands across sectors such as retail, travel, hospitality, financial services and quick-service restaurants. It generates revenue via enterprise SaaS subscriptions with usage-based pricing, complemented by professional services for implementation and configuration. The platform is also purchasable via cloud marketplaces, such as AWS Marketplace, as an alternative procurement route for enterprise buyers.