ANTENNE BAYERN

The business model is that of a commercial radio and digital audio publisher. The group produces and aggregates linear radio programmes, themed webstreams and podcasts, then builds audience reach in Bavaria and selected other regions via FM, DAB+, satellite, web and apps. This audience is packaged as advertising inventory, sold to advertisers and agencies through its sales house SpotCom. Value is created for listeners through free music, news and regional information, and for advertisers through targeted audio reach and campaign services. The group extends this model into digital by offering in‑app, web and on‑demand podcast inventory and by operating additional format brands such as a rock‑focused station to address distinct demographics.

Antenne.de is the online presence of a German private radio broadcaster based in Bavaria, operating multiple linear and digital audio services. The group distributes full‑service radio and rock‑format stations via FM, DAB+, satellite, web radio and mobile apps, and produces regional podcasts and on‑demand audio.

The company generates revenue mainly by selling advertising and sponsorship across its broadcast and digital audio inventory, handled through its sales unit SpotCom. Paying customers are advertisers and agencies purchasing regional and national audio campaigns, production services and targeted placements across the group’s channels; consumers access content free of charge.