AnyTrack

The company operates a B2B SaaS model centred on a conversion data platform. It provides a tracking tag combined with server-side processing that collects, harmonises and routes conversion events from client-side and server-side sources to advertising platforms and analytics tools. Value is created by improving the completeness and reliability of conversion data (including cookieless and cross-domain scenarios), enabling better attribution, audience building and ad optimisation for performance-focused marketers.

Revenue is generated via recurring subscriptions to different plans that gate access by features, number of sites and monthly tracked sessions. The business also offers a browser extension to reduce implementation friction. By integrating with e‑commerce platforms, funnel builders and affiliate networks, it embeds itself into customers’ performance marketing stack, which supports retention and ongoing subscription revenue.

AnyTrack Ltd is an Israel-based SaaS provider offering a conversion tracking and data routing platform for performance and affiliate marketers, e‑commerce businesses and agencies. Its tag and server-side infrastructure capture conversion events from websites, e‑commerce systems and affiliate networks, then send standardised signals to advertising platforms’ Conversion APIs and audiences to support attribution and campaign optimisation.

The company generates recurring revenue by selling tiered software subscriptions with usage limits measured in tracked sessions, plus overage fees and add-ons. It also offers a Chrome extension to help customers validate tracking implementation. Customers are primarily businesses that run paid media and affiliate campaigns and need more reliable conversion tracking across client-side and server-side environments.