appcelerate.ai

The business model centres on providing a geo‑data‑driven advertising platform and related services that help advertisers and agencies plan, buy and measure digital media. Value is created by aggregating and structuring mobility, location and point‑of‑interest data into a data lake, exposing it through a self‑service full ad‑stack and in‑house DSP, and using it to inform targeting, optimisation and attribution for campaigns across display, mobile, CTV and DOOH/OOH. Additional value comes from specialised products for app user acquisition, indoor and outdoor traffic measurement, and 360° DOOH and proximity campaign management. The company leverages Abacus Consulting’s data intelligence experience and third‑party validation (e.g. Deloitte endorsement) to support its positioning in geo‑spatial ROI measurement.

appcelerate.ai is a B2B advertising technology provider owned by Abacus Consulting that offers a geo‑centric, cookieless full ad‑stack. Its platform combines a proprietary geospatial data lake, a programmatic demand‑side platform and measurement tools to run and attribute omnichannel digital campaigns across display, mobile, CTV and digital out‑of‑home, with a focus on location‑based targeting and drive‑to‑store outcomes.

The company generates revenue from agencies, brands, retailers, out‑of‑home networks and media buyers who use its self‑service or managed‑service tools for campaign planning, activation and measurement. It positions itself as an alternative to cookie‑based targeting, using geo‑audiences, mobility data and indoor/outdoor footfall measurement to enable performance marketing, app installation campaigns and DOOH/OOH attribution.