SilverMob

The business operates a two-sided programmatic advertising marketplace focused on mobile apps and mobile web. On the demand side, it provides a DSP that allows advertisers and app marketers to buy mobile ad inventory programmatically, optimise campaigns, and access multiple mobile formats and exchanges; value is created by improving campaign performance and simplifying access to supply. On the supply side, it offers monetisation tools for publishers, including header-bidding connectivity, an SDK, app-ads.txt hosting and monitoring, and dynamic price management; value is created by increasing fill rates and yield while easing operational complexity.

Revenue is likely generated via fees and margins on media spend flowing through the platform and via revenue-share arrangements with publishers. Additional value-add comes from analytics and optional managed campaign services, which deepen advertiser spend and publisher dependence on its optimisation tools rather than from standalone software licensing.

SilverMob (operated by ArtChaos s.r.o.) is a Czech mobile advertising technology company providing both demand-side and supply-side programmatic infrastructure. It runs a mobile-focused DSP for user acquisition and an SSP-style monetisation stack, connecting app and mobile web publishers’ inventory with advertisers via exchanges and header bidding, including Prebid.org support for display, video, and native formats.

The company earns revenue from advertisers who run mobile campaigns through its DSP, and from publishers whose inventory it monetises through programmatic auctions and price optimisation. Direct customers are mobile app marketers, agencies, and other advertisers on the buying side, and app and mobile web publishers and developers integrating its SDK and monetisation tools on the supply side.