Mobfox

The business operates as a programmatic advertising supply-side platform (SSP) and exchange focused on in-app and CTV inventory. It connects publishers’ SDK-direct and OpenRTB supply with multiple demand sources (DSPs, agencies, advertisers), managing auction mechanics and delivery. Value is created by enabling publishers to monetise inventory across many buyers, improving fill rates and eCPM via smart mediation and yield optimisation, and by offering buyers transparent access to curated, fraud-checked mobile and CTV supply, including via private marketplace deals.

The company’s platform and SDK are distribution mechanisms rather than separately priced software products; monetisation is tied to usage of the exchange. It differentiates through SDK-direct integrations, fraud and viewability controls, and real-time analytics, positioning itself as an infrastructure layer in the mobile and CTV programmatic ecosystem.

Mobfox is a mobile and connected TV advertising supply-side platform and exchange. It provides SDK-direct in-app and CTV inventory to programmatic buyers via an OpenRTB-compatible marketplace, along with mediation, private marketplace and yield optimisation tools for publishers.

The company generates revenue by taking a share of media spend flowing through its exchange and managed deals, while offering fraud verification, analytics and support as part of the service. Its direct customers are mobile and CTV app publishers and developers integrating its SDK and mediation tools, and buy-side platforms or advertisers accessing inventory via RTB and private marketplace deals.