ASUS

The company operates a hardware-centric manufacturing and distribution model. It designs and engineers PCs (ultraportable and mainstream laptops, gaming systems), components (motherboards and other PC parts) and networking devices (routers and mesh systems), then outsources or manages production and distributes these products globally via retail partners, e-commerce, distributors, OEM/ODM relationships and direct sales. Value is created by offering a broad product stack from entry-level to premium and gaming segments, addressing distinct user needs such as portability, content creation, gaming performance, durability and home or small business networking. Brand extensions in gaming and commercial lines allow price segmentation and ecosystem lock-in across devices, peripherals and components.

ASUS is a Taiwan-based global computer hardware and consumer electronics manufacturer founded in 1990. It designs, produces and sells laptops, gaming PCs, motherboards, graphics cards, monitors, networking equipment and related components under multiple product lines for consumer, gaming and professional use.

The company generates revenue primarily from one-off hardware and component sales through a worldwide multi-channel distribution network that includes direct online stores, retailers, distributors and system integrators. Its customers range from individual consumers and gamers to students, professionals, PC builders, small businesses and enterprises purchasing client devices, components and networking equipment.