Bombora

Bombora operates a data and analytics business model centred on B2B intent data. It collects and aggregates behavioural signals from a co‑operative of publishers and partners, maps them to business entities, and converts them into account-level intent scores, audience segments and enrichment attributes. These outputs are delivered through integrations with CRM and marketing automation platforms, adtech platforms (DMPs, DSPs, ad servers, social platforms), dashboards and file/API feeds.

Value is created by helping B2B marketers, sales teams and publishers identify in‑market accounts, refine targeting, and measure campaign engagement. Revenue is generated mainly from recurring licences for data access and audience products, complemented by professional services for strategy, onboarding and analysis, as well as fees tied to managed campaign or audience activation via partner ecosystems.

Bombora is a US-based B2B intent data and audience solutions provider founded in 2014. It aggregates behavioural signals on business research activity from a data co‑operative, scores intent at company level, and packages the data into products used in account-based marketing, advertising and sales workflows. Key products include account-level intent scoring, pre‑built and custom B2B audience segments, and tools that overlay intent and firmographics on first‑party web traffic for planning and measurement.

The company generates revenue by licensing its data and audience products to B2B marketers, sales organisations, agencies and publishers, primarily on annual subscription contracts, with optional professional services and managed activation. It distributes audiences into adtech and martech platforms, and also earns revenue when its data is activated via partner ecosystems and data marketplaces. Customers are typically mid‑market and enterprise B2B brands, marketing and sales teams, and digital publishers that need B2B intent and audience enrichment data.