Carbonatix

The business model centres on operating a programmatic advertising platform across audio, display and video formats. For demand, it provides advertisers, agencies and DSPs with access to inventory and formats such as audio ads with companion banners, purchased via real-time bidding. For supply, it offers publishers tools such as text-to-speech article conversion and audio players to create monetisable audio inventory.

Value is created by enabling advertisers to buy targeted impressions programmatically and enabling publishers to generate new revenue from audio inventory. Revenue is likely captured via media margins, auction take rates and revenue-sharing arrangements on programmatic campaigns, with potential additional income from managed service or custom campaign support, rather than fixed subscription licensing.

Carbonatix is an Israel-based advertising technology company focused on digital audio, display and video advertising. It operates a programmatic monetisation and real-time bidding (RTB) platform that connects advertisers with inventory and provides publishers with tools to convert written content into audio and monetise it.

The company generates revenue by facilitating programmatic media buying and selling, particularly in audio, and by offering audio-focused ad formats such as text-to-speech content audio and companion banner units. Its direct customers are advertisers, agencies, demand-side platforms and trading desks purchasing programmatic inventory, as well as publishers and media owners seeking to monetise their content and audio streams.