Clickagy

Clickagy operated a B2B adtech and data platform business. It collected observed behavioural data and transformed it into deterministic intent and audience segments, which created value for marketers and agencies seeking to target business buyers more accurately and in real time. The company provided three main value components: (1) an audience lab to search, define, and export custom segments; (2) a demand‑side platform tightly connected to its audience data for programmatic campaign execution; and (3) data delivery services that exposed its audience taxonomy and segments into third‑party DMPs, DSPs, CDPs, and other martech systems via integrations.

Value creation came from improving media targeting precision, reducing waste, and enabling activation of intent‑based audiences at scale across the programmatic ecosystem. Value capture occurred through a mix of software access, data licensing and activation, and media execution and services, generally under recurring enterprise contracts and campaign‑based engagements.

Clickagy was a United States–based advertising technology provider acquired by ZoomInfo in October 2020. It specialised in collecting and processing real‑time, observed digital behaviours to generate buyer intent and behavioural audience segments for B2B marketers and advertisers. Its technology included an audience creation platform, a demand‑side platform (DSP), and data delivery via integrations with partner platforms.

The company sold primarily to digital marketers, agencies, and enterprise marketing and data teams that needed intent‑driven audience segments for programmatic advertising and activation in existing martech stacks. Revenue came from SaaS access to its audience platform, licensing and activation fees for audience data through partners such as LiveRamp, and media and service fees from running programmatic campaigns through its DSP and managed media services. Clickagy now operates as part of ZoomInfo’s broader go‑to‑market intelligence offering.