CoolerX

The business model centres on providing an AI-powered, cloud-delivered retail media and merchandising platform that turns in-store digital screens into monetisable media inventory. For retailers, the platform creates value by managing content, merchandising, and advertising across store screens, improving shopper engagement and unlocking retail media revenue. For brands and agencies, it provides access to in-store ad placements with audience targeting, campaign management, and performance reporting at the point of decision.

Revenue is created through a hybrid of software platform fees paid by retailers (SaaS subscriptions or licensing, potentially alongside deployment and managed services) and media revenue from selling or facilitating the sale of in-store ad inventory to brands and agencies via direct and programmatic channels. The company also offers a starter "Discovery Screen" package to lower adoption friction and accelerate pilots, which likely combines software access with pre-configured hardware and services.

CoolerX is a US-based in-store retail media technology company that provides a hardware-agnostic, AI-driven digital retail media and merchandising platform for brick-and-mortar retailers. Its software runs on in-store digital screens (such as cooler/freezer doors and other retail displays) to manage content, advertising, and merchandising at the point of purchase.

The company generates revenue by enabling retailers and consumer brands to activate and monetise in-store media inventory via self-serve and programmatic advertising integrations, combined with software-as-a-service (SaaS) fees and implementation or starter-pack solutions. Its primary customers are physical retailers deploying in-store retail media networks and consumer packaged goods (CPG) brands and agencies buying in-store digital advertising and measurement services.