STRATACACHE

The business model combines technology vendor and media network operator roles. On the technology side, the company designs and sells commercial-grade displays and tablets and licenses content management and analytics platforms used to create, schedule, and deliver content across distributed digital signage networks. It adds value by bundling hardware, software and integration to enable centralised control, monitoring and monetisation of screens at scale.

On the services and media side, it provides integration, installation, field support and managed network operations for retailers and other large venues. It also operates retail media and in-store advertising networks on behalf of retailers, handling campaign management and ad sales to brands and CPG advertisers. Revenue is created through a mix of one-off hardware sales and implementation fees, recurring software maintenance or subscription contracts, managed services retainers, and shared or direct media revenue from in-store advertising inventory.

STRATACACHE is a US-based digital signage and in-store media technology group that provides hardware, software and services for operating large-scale display networks in retail and other venue-based environments. Through its family of companies, it offers commercial displays and tablets, content management systems, audience analytics, and network operations focused on in-store merchandising, corporate communications and retail media.

The company generates revenue from selling purpose-built display hardware, licensing enterprise digital signage and analytics software, delivering professional and managed services, and operating retail media networks that sell in-store advertising inventory to brands. Its customers are primarily enterprise retailers, grocery and QSR chains, transport and venue operators, as well as brands and media buyers purchasing in-store advertising and retail media inventory run on these networks.