Digiday

The company runs a portfolio of B2B trade media brands that cover specific industries (media and advertising, fashion/beauty/wellness, retail, workplace). It creates editorial content, podcasts, magazines, newsletters, research and in-person events that attract niche professional audiences. This attention is monetised through a mix of advertising and branded content sold to marketers, paid memberships that unlock premium content and community access, ticketed events and awards programmes, and associated sponsorship packages. Additional value is created via custom research and content services that leverage its editorial expertise and audience access. The model combines recurring subscription and membership revenue with campaign-based media and event revenue.

Digiday Media is a US-based B2B media company focused on professional audiences in advertising, media, retail, fashion, beauty, wellness and workplace management. It operates multiple trade publications and platforms that deliver news, analysis, podcasts, magazines, research, memberships, awards and in-person events.

The company generates revenue primarily through advertising and sponsored content across its properties, paid memberships and subscriptions, ticket sales and sponsorships for events and awards, and ancillary services such as custom content, research and job listings. Its customers are business professionals and organisations that pay for memberships, research and event participation, as well as brands and agencies that buy advertising, sponsorships and branded content campaigns.