DISQO

The company operates a measurement‑as‑a‑service and research infrastructure model. It recruits and maintains an opted‑in consumer audience, then monetises access by running studies that connect ad exposure data with survey responses and observed digital behaviours. Value is created by giving marketers, agencies and media owners reliable incrementality and brand impact metrics for campaigns, enabling media and creative optimisation and proof of performance. Additional value comes from providing market researchers and product/insights teams with infrastructure (platform and APIs) to field surveys against this audience and manage customer experience feedback. The company expands its value proposition by integrating acquired CX SaaS and passive metering technologies into a unified measurement platform.

DISQO is a US-based customer experience and advertising measurement company founded in 2015. It operates a large, opted‑in consumer panel and technology platform to measure how advertising impacts both brand perceptions and digital behaviours across channels such as CTV, social and web. Its core products include attitudinal brand lift studies, behavioural outcomes lift analytics, and a cross‑platform measurement platform, plus an API for programmatic access to its audience.

The company sells primarily to brands, advertising agencies, media owners and market research teams that need deterministic, person‑level evidence of advertising effectiveness. Revenue comes from project‑based measurement engagements, recurring platform contracts and usage‑based access to its audience and APIs. DISQO has expanded capabilities via acquisitions of a CX SaaS provider and an audience measurement firm to serve enterprises and mid‑market clients needing survey-based and passive measurement solutions.