COMPANYAdvertising & Marketing TechnologyAttribution & MMMData, Identity & Analytics

DK

DK is a saaS platform for carbon measurement and optimisation of advertising campaigns.

DK operates in the Sustainability & Carbon segment.

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Founded
2021
Headquarters
2 rue de la mabilais, 35000 Rennes
Core Segment
Sustainability & Carbon
Company Size
Unknown
Official Links
Website
Verified
2026-03-12

DK: About

The company operates a B2B SaaS model focused on carbon measurement and optimisation for advertising and media campaigns. It creates value by connecting to adservers and adtech platforms via APIs, aggregating campaign data across online and offline channels, and applying standards-aligned methodologies (e.g. ADEME, GHG Protocol, GMSF) to calculate CO2e emissions. The platform provides dashboards, daily data updates, audit-ready reports, and automated recommendations to lower the carbon footprint of media plans. Revenue is generated primarily from recurring annual subscriptions to the platform, supplemented by fees for advanced API/automation integrations and project-based carbon audits for clients that prefer one-off analyses.

DK: Market Position

d-k.io is a French software company providing a SaaS platform to measure, report, and optimise greenhouse gas emissions from advertising and media campaigns across online and offline channels. The platform ingests campaign and supply-path data via APIs and adtech integrations, applies recognised carbon accounting methodologies, and outputs audit-ready CO2e reports and optimisation recommendations.

The company earns revenue from annual SaaS subscriptions to its platform, paid API and connector integrations, and one-off audit engagements sold to advertising ecosystem participants. Its customers are advertisers, media agencies, media owners/publishers, adtech platforms, and related corporate teams that need campaign-level carbon measurement and reporting for regulatory, client, or internal sustainability purposes.

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