Ekimetrics

The business model centres on selling enterprise consulting and managed analytics engagements augmented by proprietary AI and marketing measurement platforms. Value is created by designing, implementing and operating data and AI solutions — notably marketing mix modelling and customer analytics — that allow clients to allocate media spend, improve commercial performance and deploy AI at scale. Proprietary technology (an MMM platform, an AI core platform and other AI tools) underpins these projects and is used to industrialise modelling, automation and integration into clients’ cloud environments.

Revenue is earned through multi-month or multi-year contracts that typically combine software/platform access with consulting, data science work and ongoing optimisation support. Free, open-source and public AI tools focused on climate and AI explainability function as R&D outputs and marketing assets that enhance credibility, generate awareness and support business development, rather than as paid products.

Ekimetrics is a France-based data and AI consulting firm that builds and operates analytics and marketing measurement solutions for large organisations. It combines proprietary platforms for marketing mix modelling and AI applications with consulting and managed services to help clients optimise marketing investment, customer analytics and broader data-driven decision-making.

The company generates revenue primarily from enterprise contracts that bundle software access with professional services. Its paying customers are businesses that require advanced measurement, customer analytics and AI deployment, while its public AI tools for climate and AI literacy are offered free and open source to support reputation building and lead generation rather than direct monetisation.