FIFA

The organisation creates value by organising and sanctioning international football competitions, controlling the associated media, data and brand assets, and distributing these through owned and partner channels. Core activities include producing and aggregating video content (live matches, archives, documentaries), maintaining official competition information and rankings, and curating licensed merchandise collections tied to major tournaments.

Revenue is primarily generated by commercialising rights and access to these assets: media and broadcast rights sold or licensed to regional broadcasters and streaming platforms; sponsorship and branding integrations around competitions and rankings; direct‑to‑consumer merchandise sales via its online store; and an ad‑supported or sponsored freemium streaming platform with scope for premium paid tiers. This mix monetises both B2B relationships with media and commercial partners and B2C demand from fans for content and official products.

The entity behind fifa.com is the global governing body for association football, headquartered in Zürich, Switzerland. Through its main site and related digital products, it publishes official information on tournaments, rankings and governance, operates a direct‑to‑fan streaming platform, and runs an official merchandise store.

Economically, it generates income by selling media and commercial rights to broadcasters and platforms, operating a freemium streaming service with sponsorship and potential premium tiers, and retailing licensed merchandise. Its customers span broadcasters and streaming partners, sponsors, commercial partners and global football fans purchasing merchandise or using digital services.