Flipkart

The business is structured around a multi‑sided commerce platform. On the consumer side, it aggregates a broad catalogue of goods and manages product discovery, ordering, payment integration and returns. On the supply side, it onboards brands and third‑party sellers, provides catalogue and seller tools and integrates them with its logistics and fulfilment infrastructure. This creates transaction volume that supports adjacent lines of business.

Value is created for consumers through assortment, price transparency and delivery reach, while sellers gain nationwide distribution, demand generation and fulfilment at scale. The company extends this model into B2B via a wholesale marketplace serving kirana stores and small retailers, and into logistics via its supply‑chain arm, which also sells services to external clients. An integrated advertising platform allows brands and sellers to pay for visibility within the commerce environment, and loyalty and quick‑commerce products are used to increase frequency, retention and basket size.

Flipkart is a large India-based e‑commerce marketplace and retail ecosystem majority-owned by Walmart. It operates a multi-category online marketplace for electronics, fashion, home, groceries and other retail goods, complemented by B2B wholesale, logistics, advertising, loyalty, quick‑commerce and social‑commerce offerings, and an integrated payments/fintech layer via group entities such as PhonePe.

The company generates revenue primarily from marketplace commissions and seller fees, wholesale and retail margins, logistics and fulfilment fees, and on‑site advertising sold to brands and merchants. Its customers include online consumers in India, third‑party sellers and brands listing on the marketplace, small retailers and kirana stores using the wholesale platform, and advertisers purchasing commerce media inventory. It also monetises its logistics arm by serving external merchants in addition to its own marketplace volume.