Future Today

The company operates a dual-role business model as both a media publisher and a CTV infrastructure provider. On the media side, it owns and operates multiple thematic free, ad-supported channels and apps distributed across major connected TV and streaming platforms. It acquires or aggregates licensed content and original programming and packages this into channels that attract viewers at scale, then monetises the attention via advertising sold directly and programmatically.

On the infrastructure and services side, it offers channel-as-a-service, FAST channel launch, content management, publishing, and app development and maintenance for content owners and brands. This creates value by enabling partners to reach CTV audiences without building their own full technology stack. It further extends this with an advertiser-facing CTV marketplace and addressable product, which standardise and package its inventory for agencies, brands and platforms. This combination allows the company to capture value from both sides of the ecosystem: viewers and distribution platforms through ad demand, and content or brand partners through services and revenue-sharing.

Future Today Inc. is a United States-based owner and operator of free, ad-supported streaming video channels and apps distributed across connected TV (CTV) and streaming platforms. Its flagship channels focus on children’s, general entertainment, and food content, delivered via on-demand apps and FAST channels on major platforms such as Roku, Pluto TV, Xumo and others.

The company generates revenue by selling advertising across its owned and operated channels and via its CTV marketplace and advertiser-focused products. It also offers channel-as-a-service, FAST channel launch, content management, publishing, app development and related services to content owners and distribution partners, monetising these through service and potential revenue-share arrangements. Its direct paying customers are advertisers, agencies and demand platforms buying CTV inventory, and content or brand partners using its channel and app services; viewers consume content for free and do not pay directly.