GIPEDO

The business model combines a two‑sided ad marketplace with B2B workflow SaaS. On the demand side, brands, media agencies and performance marketers access a marketplace and campaign manager to discover football perimeter inventory, plan campaigns, see estimated reach and CPM, and book short, game‑level packages with defined budgets. On the supply side, professional clubs, leagues and rights‑holders list their available LED and virtual perimeter assets and use a workspace tool to manage sponsor materials, approvals, and publishing to in‑stadium and virtual systems.

Value is created by standardising pricing and KPIs for perimeter media, making what was previously long‑term sponsorship inventory available as measurable, short‑term campaigns, and by digitising fragmented sponsor operations. Revenue is captured through recurring SaaS fees for the workspace product and through fees or margins attached to advertising campaigns booked via the marketplace and campaign manager (inferred from CPM and budget‑based campaign examples).

Gipedo.io is a German sports advertising technology company focused on perimeter and in‑content media in professional football. It operates a digital marketplace and workflow SaaS that enable brands to buy pitch‑side LED and virtual perimeter advertising on a campaign basis, and help clubs and leagues manage sponsor assets and delivery.

The company generates revenue by selling SaaS workspace licences to clubs and rights‑holders, and by earning transaction‑linked fees when brands and agencies book advertising campaigns through its marketplace and campaign manager. Its main customers are professional football clubs, leagues and sports rights‑holders on the supply side, and brands, media agencies and performance marketers on the demand side who fund campaigns using CPM‑based budgets.