OneFootball

The company operates a multi-sided media platform focused on football. On the consumer side, it offers free access to football news, scores, statistics, highlights and selected live streams through a mobile app, web platform and embedded video player. This content is sourced from clubs, leagues, publishers and its own editorial operations, creating a comprehensive destination for football fans and driving large, recurring engagement.

On the commercial side, the company sells access to this audience to advertisers, agencies, rights holders and brand partners. It provides media inventory across display and video, in-stream ads within its video player, and sponsorship and branded content solutions. Through MATCHMAKER, it applies zero- and first-party data to build privacy-compliant audience segments, which are then activated across its app, video player and partner inventory. For live rights it holds, it can additionally sell single-match pay-per-view streams directly to fans, complementing ad-funded free streams and content. The acquisitions of Dugout and Gloria expand its owned video assets and distribution capabilities, strengthening both audience and inventory.

onefootball.com is a Germany-based digital football media company that operates a mobile-first app, video player and web properties providing football news, scores, statistics, highlights and, where licensed, live match streaming. It aggregates editorial content, club-owned video and licensed live rights into a single consumer-facing platform used by tens of millions of football fans globally.

The business monetises this audience primarily through advertising and sponsorship sold to brands and agencies, including display, video and in-stream formats across its app, video player and publisher inventory such as 90min. It also generates revenue from paid live streams on a pay-per-view basis and branded content / creative services. MATCHMAKER, its customer data platform, packages zero- and first-party fan data into targetable audience segments for advertisers within a privacy-focused framework.